At the FESPA Global Print Expo 2025, held from May 6–9 in Berlin, one of the standout initiatives was the innovative project called FESPAVerse. This interactive experience combined creativity with a hands-on demonstration of personalization in print—a theme that has gained significant momentum across the industry in recent years.
Innovation in Action: Sticker Builder Software and Roland Equipment
Within the FESPAVerse zone, visitors had the opportunity to create their own personalized stickers using the Sticker Builder software and print them instantly on Roland DG machines. Completed designs were then displayed on a collective sticker wall, forming a vibrant mosaic of participant creativity. The initiative, co-created by Print Media Centr, was strongly supported by some of the most well-known and respected figures in the print industry, including Richard Askam, a recognized advocate for brand personalization, as well as leaders from the influential Girls Who Print organization. Their enthusiastic involvement brought additional visibility, credibility, and energy to the project, helping to establish FESPAVerse as one of the most engaging and talked-about experiences at FESPA 2025. The activation effectively demonstrated the practical potential of combining digital tools, automation, and individual customization—core trends that are defining the future of print.
A Strong Signal from the Personalization Market
The high level of engagement around FESPAVerse clearly indicated that personalized stickers—and personalized print in general—are capturing serious attention from both industry professionals and end consumers. Not only is the awareness of these technologies increasing, but there’s also a growing demand for unique, tailor-made solutions that stand out in competitive markets.
Broader context: Personalisation Experience 2025
FESPAVerse was part of the broader Personalisation Experience 2025, which ran alongside the main FESPA exhibition. Aimed at brand owners, retailers, and print service providers, this event explored the power of personalization across fashion, interiors, packaging, and promotional materials. Together, FESPAVerse and the Personalisation Experience illustrated that personalization is no longer a niche—it’s becoming a central strategy for customer engagement and market differentiation.
A Glimpse Into the Future of Print
FESPAVerse 2025 served as a compelling example of how well-designed, interactive initiatives can both educate and inspire while promoting cutting-edge technologies. The significant interest from attendees confirmed that the personalized sticker market holds substantial growth potential. Personalization is increasingly seen not as a trend, but as a practical tool for building customer relationships and creating standout products in a crowded visual landscape.